Asim Abbas

My Background

Turning opportunity
into revenue.

With over 20 years in B2B sales, brand management and market expansion, I turn commercial opportunities into scalable, high-yield revenue. I’m Deputy Sales Head at K12 Techno Services Pvt. Ltd., where I lead market execution, brand positioning and growth.

My approach pairs sharp competitor analysis with focused go-to-market execution. I’ve led media campaigns, repositioned products and built brand equity that wins lasting market share.

I lead teams to exceed aggressive targets, aligning cross-functional strategy with disciplined execution to secure long-term market leadership.

Career Roadmap

The path so far.

Five stops, two decades: from a six-month start in 2005 to leading regional sales across five states.

MAY’2005

Aptech Computer Education

Work Exp. 6 M

2005

NOV’2005

Hutchison Essar Telecom Ltd

Work Exp. 1Y 6M

2005

JUN’2008

Indian Institute of Job-Oriented Training

Work Exp. 3Y 10M

2008

OCT’2008

Next Education India Pvt. Ltd

Work Exp. 15Y 0M

2008

OCT’2022Current

K12 Techno Services Pvt. Ltd.

Work Exp. 20Y+

2022

Work Experience

Impact, in context.

K12 Techno Services Pvt. Ltd.

Oct 2022 – Present · 2 roles

Deputy Sales Head

Jun 2024 – Present

• Zonal sales leadership. Recruit, train and develop the sales team across Uttar Pradesh, Uttarakhand, Haryana, Punjab, Rajasthan, Madhya Pradesh, Chhattisgarh, Bihar, Delhi and Gujarat, with tight budget and reporting discipline.
• Operations. Oversee deliveries and customer support through the agreement period.
• Revenue growth. Deepen partnerships with key schools, driving upselling and cross-selling.

Regional Manager

Oct 2022 – May 2024

• Market expansion. Grew Eduvate’s K–8 curriculum presence across Uttar Pradesh, Uttarakhand and Bihar, lifting regional sales 150% within a year.
• Marketing synergy. Aligned sales and promotion with business goals to widen brand reach.
• Data-driven selling. Used market analysis and competitor insights to drive a 150% boost in new customer acquisition.

Next Education India Pvt. Ltd.

Oct 2010 – Sep 2022 · 2 roles

Regional Manager

May 2014 – Sep 2022

• Sales leadership. Ran sales for Uttar Pradesh and Jharkhand, consistently exceeding revenue targets.
• Team building. Built and led up to 25 professionals, including Area Managers, BDMs, Functional Experts and Channel Managers, and expanded the dealer network.
• Operations. Oversaw academics, training and technical support, working with operations to lift satisfaction and retention.

Area Manager

Oct 2010 – Apr 2014

• B2B sales. Led sales for Teach Next, ERP, Maths Lab, Robotics Lab and Science Labs through channel and distributor management.
• Brand management. Strengthened brand presence for Teach Next, Learn Next and ERP.
• Team. Supervised up to 10 BDMs and Functional Experts, growing the dealer network past sales goals.

Indian Institute of Job Oriented Training

Jun 2008 – Sep 2010 · 1 role

Cluster Manager

Jun 2008 – Sep 2010

• Training. Improved programs and built tailored modules for diverse audiences, raising engagement and performance.
• Marketing. Ran digital, social and offline campaigns to lift footfall, conversions and centre visibility.
• Results. Used market research and competitor analysis to exceed targets and improve centre profitability.

Hutchison Essar Telecom Ltd.

Nov 2005 – Oct 2006 · 1 role

Sr. Executive

Nov 2005 – Oct 2006

• Customer service. Managed internet-service operations and built strategies that improved satisfaction and loyalty.
• Resolution. Handled enquiries, complaints and technical issues promptly.
• Improvement. Tracked response times and resolution rates to keep raising service quality.

Aptech Computer Education

Apr 2005 – Oct 2005 · 1 role

Business Manager

Apr 2005 – Oct 2005

• Operations. Managed branch operations to improve efficiency and customer experience.
• Growth. Engaged clients and partners, researched target markets and ran print, digital and social campaigns for IT training courses.
• Team. Led the marketing team and prepared reports for management.

Education

Foundations.

Academic foundations in science, public relations and retail management.

2007 – 2008

Post Graduate Certificate in Retail Management

XLRI

Executive retail management, operational leadership, channel optimization and customer relationship strategy.

2006 – 2007

Post Graduate Diploma in Management of Public Relations

University of Lucknow

Corporate communications, strategic public relations, stakeholder engagement and brand reputation management.

2002 – 2005

Bachelor of Science, Computer Science and Statistics

University of Lucknow

Analytical, statistical and computational foundations for technology-driven operations and data-informed strategy.

Testimonials

Trusted by colleagues
and clients.

19 LinkedIn recommendations, 2008 – 2024.

Media

Watch. Read. Listen.

Videos

Talks and clips

Keynotes, conversations and highlights.

Podcast

Anything Goes.

Conversations worth pressing play on.

Anything GoesAsim Abbas · Ed-Tech, Food, History and much more

Photo Album

Moments & memories.

Summits, reviews, off-sites and partnership milestones.

Contact Me

Let’s talk.

Open to leadership roles, partnerships and market-expansion conversations.